The planning process of strategy making, I am much more inclined to agree with Mintzberg and the image he creates. There are several key ideas that Mintzberg parallels to the potter and her craft. First, the potter may create a product that follows in the tradition of her past work, but she may also create a work that breaks away from tr adition in a new direction. Similarly, stragies are patterns that are put into action over time; but strategies m ay emerge in a different direction than tradition has previously held.

Crafting Strategy- Summary's. PDF, TXT or read online. Summary 3 In 'Crafting Strategy', Mintzberg wrote an incisive article on his views on strategy. Strategic Management Journal, Vol. 12, 449-461 (1991) CRITIQUE OF HENRY MINTZBERG'S 'THE DESIGN SCHOOL: RECONSIDERING THE BASIC PREMISES OF STRATEGIC MANAGEMENT'.

Second, strategy making must be a deliberate process. Trategists do not necessarily have to be top management running an organization but removed from the inner-workings of t hat organization. Instead, like the potter is intimately connected with her work, strateg ists may be those most intimately connected with the company and those products/services it sells. Strategists may be those on the front lines, so to speak. Fourth, the potter may fail to make one piece, but t he lump that remains may be formed into something completely different.

In the same way, strategies can emerge any time and at any place; errros themselves may become chances for opportunity. The image of a craftsman is someone who is dedicated, passionate, intimately involved with the materials, has a personal touch, has mastered the detail of their art, and is experienced. The strategist must also be someone who is involved and connected with their industry and who is per sonally involved with the industrial processes. Microelectronics Jacob Milliman Graebel Van Lines there. Finally, just as a craftsman may see things that other people miss, the strategist must be able to see emerging patterns and guide them into place as st rategies. Crafting strategy is an article that better captures the process by which effective strategies come to be. Mintzberg uses the analogy of a manager being a craftsman and strategy being their clay.

Managers bring together knowledge from the past o f corporate capabilities and a future of market opportunities. Strategies are not just the plans for the future but are also formed around the patterns from the past. How To Get Your Competition Fired Pdf To Jpg. The key to crafting strategy is the intimate connection between thought and action.

When managers usually approach strategy they form a plan, but Mintzbergh proposed that strategy can also emerge without a plan. Wherever people have the capability and resources, strategy will take place.

Like craftsman, it is important that organizations put the ideas to p ractice. Organizations cannot separate the work of minds without losing important feedback.

Strategy is the responsibility of everyone in the organization, not just the people in leadership positions. When a manager is managing strategy th ey do so by managing th e stability of the organization. It is key that a manager knows when to promote change. An important element of managing strategy is recognizing patterns and helping them develop. The article is written with clarity, but uses examples for many things.